1. Awesome. Skittles brand marketers get to have so much fun. 

     
     

  2. Awesome bit of marketing.

     

  3. I’m completely unable to fathom the strategy behind signing a temporary exclusivity deal for Tomb Raider. It’s not a franchise that would drive purchase intent for gamers on the fence, especially now that those intending to buy a PlayStation will inevitably be able to play the game later anyway.

    The whole exercise has just poisoned the devoted community and ultimately has no long-term benefits for Xbox’s business.

     

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  7. When social media strategy is too heavy-handed, it’s a recipe for disaster. It’s the primary channel for consumers to flame brands. Careful execution that is credible and valuable to followers and fans is the key.

     
  8. http://www.adweek.com/video/advertising-branding/there-goes-neighborhood-how-williamsburg-feels-about-its-new-starbucks-video-159060

     

  9. One of the best marketing campaigns I’ve seen which caters for a modern socially online audience. Releasing content every day and partnering with a different media outlet has guaranteed much higher awareness than trying to eek out the content one week at a time.

     

  10. Uber Ice Cream

    Awesome marketing stunt to raise awareness for what is a great service. Also, I’m reliably told that it’s a pre-cursor to food delivery. Watch this space.