The act of simply making their latest album available on every iOS device is a monstrous achievement. The orchestrated follow-up in the media to take the time to reply to the unhappy non-U2 fans is genius. The follow-up alone will drive so many column inches based on the masterful marketing stunt that it’s worth it
I’m completely unable to fathom the strategy behind signing a temporary exclusivity deal for Tomb Raider. It’s not a franchise that would drive purchase intent for gamers on the fence, especially now that those intending to buy a PlayStation will inevitably be able to play the game later anyway.
The whole exercise has just poisoned the devoted community and ultimately has no long-term benefits for Xbox’s business.
When social media strategy is too heavy-handed, it’s a recipe for disaster. It’s the primary channel for consumers to flame brands. Careful execution that is credible and valuable to followers and fans is the key.
Thought I was following mcdonalds on Instagram, something I would do-at second glance, it’s a paid ad #instaads#fail pic.twitter.com/E6pskYfMcq