1. Mesmerizing commercial from Honda showcasing their brand and products: http://www.youtube.com/watch?v=Dxy4n0UT82o

    Honda “Hands” (by HondaVideo)

     
     
  2. This is a weird marketing idea: WATCH DOGS RAP | Dan Bull (by Dan Bull)

     
     
  3. Marmite of advertising. Some people hate the commercial. Some don’t mind it. Woman of Now - Kia Australia Television Commercial 45sec (by KiaAustralia)

     
     
  4. At first I thought it was too cheesy but then I figured out that the characters were blanched with redeye as a reference to the flash on iPhone 5 beaching out subjects. Not bad, Nokia. Now you and Microsoft figure out how to get more apps on the ecosystem. 

    New Nokia commercial: Don´t flash. Amaze. (by NokiaHomebase)

     
     

  5. If the Xbox marketing teams had started with this information, they probably never would have changed their plans. Sad that we lose a really cool innovation due to poor communications for launch. 

     

  6. "

    "But gone now is the ability to share a game library among up to 10 family members, Whitten said."

    So sad: Poor marketing communications from Xbox and short-sightedness from frothing consumers killed a fantastic USP.

    "
     

  7. It occurred to me that Firaxis and 2K might have cracked an age-old problem for multiple platform releases: How to drive higher revenue (ARPPU) from your existing fans. 

    When reviewing the latest video and assets for XCOM: Enemy Unknown on iOS I realised that the fidelity of the graphics are every bit as good as the PC or console versions. 

    Admittedly, while great looking, the graphics on the main platforms are not going to break your GPU. That lower fidelity but highly stylised look has lent itself perfectly to mobile platforms. What’s more this is perfectly in-step with the turn based gameplay that doesn’t grind intensive cycles out of your CPU and can port easily to mobile platforms.

    This alignment between platforms means that there is every chance existing fans who have played the PC or console versions will be inspired to take a second shot at the action on mobile. I know I will due to the high quality, involving and immersive experience I played for days and weeks on PS3. 

    It made me ask; was that an intentional strategy from the outset for Firaxis and the publisher 2K or simply a by-product? As a lesson learned, every publisher or developer should take heed. In the event the game you’re making is a huge success, parity in fidelity between platforms will enable you to revisit fans, reignite their passion for your franchise and have them buy a new SKU. 

    After all, the route to Conversion to sale experiences the least friction from customers who have already spent money with you. That makes them the most valuable customers you have as it reduces for your CPA, increases retention and increases your monetization opportunities.

     

  8. Someone on the Xbox One team may get in a lot of trouble with his employer but he’s possibly done more for the future success of the console than the collected marketing teams at Xbox. 

    According to NeoWin.net an Xbox One engineer has spilled the beans on the real strategy behind being always-on: Xbox wants to be the new Steam

    That should get a lot of gamers excited. Steam is held up as the ultimate in gaming delivery services by gamers. Especially because of the regular sales promotions where highly-rated games are regularly released for a few dollars (Just Cause 2 for $3.00, anyone?). However, that kind of strategy comes at a cost to the short-term relationships Xbox has with retail.

    As the Xbox One engineer points out, the likes of GameStop and Wal-mart have a huge influence on the games industry as key distributors of disc-based games.

    Breaking that relationship will undoubtedly incur the wrath of retailers who will throttle Xbox’s ability to get games in the hands of gamers. In turn publishers will be reticent to partner with Xbox due to a shortfall in revenue opportunity potentially driving more exclusives to PlayStation.

    Xbox finds themselves at the precipitous tipping point of being either a revolutionary games platform or finding themselves without the content to compete with PlayStation.

    Now it’ll be a measure of the Xbox’s executive team’s diplomatic skills how well they can maintain favourable relationships with retailers as the console wars kick-off again.

    Successfully keeping their retail partners happy might come at a cost through enabling retailers to get a higher cut of the profits by trading lower licensing fees with publishers and/or building favourable long-term hardware sales relationships with retailers.

    However, whatever the strategy it’ll be necessary for them to still push ahead with a very ambitious and ultimately attractive consumer proposition of Steam on console.

     

  9. Very cool marketing execution that uses NFC (Near Field Communication) to launch a music playlist from a magazine when you put your phone on the cover. 

     

  10. "As a consumer, just show me why I should be always online and I’ll be happy with it. At the moment, it just means game sale authentication. I don’t want that. But if there’s some way you can give a huge benefit for the consumer, and make the message super clear, [it would be accepted]."