1. 8 May


    Zachary Quinto vs. Leonard Nimoy: “The Challenge” (by AudiofAmerica)

     

  2. 5 May



    Samsung Smart TV | Talk to TV - YouTube

    Samsung continue the stage presentation for their new voice activated TVs. A little off kilter but certainly different.

     

  3. 29 Apr


    Looking forward to this. I actually think their E3 trailer was more impactful with just straight gameplay though. Shame about the cliches too (dead family members etc.). It would have been great to see the hero become who he is in the same way Michael Douglas’ character does in Falling Down. 

     

  4. 29 Apr


    Little cheeky Ad by Nokia and Microsoft digging at iPhone and Galaxy users. 

     

  5. 26 Apr


    What on earth were Hyundai thinking when they approved this concept and went to production? Incredibly poor taste and deservedly lambasted. 

    Source: MarketingWeek.com

     

  6. 25 Apr


    Oh dear. How not to do videogames PR. The groundswell of negative feedback from real gamers catching you trying to artificially boost scores will drown out even honest attempts at rescuing a mediocre game. 

     

  7. 24 Apr



    The Entertaining And Cringe-Inducing Ways Urban Outfitters Describes Its Customers To Wall Street

    Are you Upscale Homeless? These are audience segmentation terms you won’t forget in a hurry. 

    The management at Urban Outfitters really knows their customers . Selling to the “upscale homeless.”
     

  8. 23 Apr


    You couldn’t pay for this kind of promotion! Great PR for Outlast, a new horror game coming later this year. The concept takes it’s lead from YouTube celebrity PewDiePie who had us screaming with laughter as well as fear when he tried Slender Man for the first time. 

     

  9. 23 Apr


    Playboy has a very specific brand challenge. Diversification into TV with the lamentable Girls Next Door made their brand appear cheesy and low-quality. However, this ad campaign for their toiletries and aftershaves recoups some of that lost equity while still being playful and true to their values. 

     

  10. 22 Apr



    This VW Ad Will Skip the Commercial For You

    Fascinating and innovative digital stunt from VW’s agency:

    “The Volkswagen Fusca (the new Beetle in Brazil) has something called “DSG Tiptonic Transmission,” which, put simply, shifts gears automatically. To demonstrate this, AlmapBBDO created a YouTube pre-roll that automatically “skipped” the commercial after the requisite five seconds, making the point that the car doesn’t need you to shift gears, even when you’re watching videos of cats (or whatever.)”